With more and more people accessing the web via their tablets and mobile phones, we’ve been recommending to our potential redesign clients that we build them a responsive design website. Responsive design is a technique that uses CSS3 media queries to change how a site displays based upon the device a user to view it. The HTML, however, stays exactly the same. Your web site address stays exactly the same which is easier for users and easier for Google and other search engines to crawl. Based in large part to that fact, Google has announced that the responsive design method for producing mobile friendly sites is their recommended configuration.
Recommendations for smartphone-optimized sites
The full details of our recommendation can be found in our new help site, which we now summarize.
When building a website that targets smartphones, Google supports three different configurations:
- Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration..
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